The British Beauty Council is calling on the beauty industry to invite MPs into your business this British Beauty Week
British Beauty Week is just around the corner (20-26th October) and it’s the perfect time to spotlight the value of beauty to MPs up and down the country. This year, we are urging brands and businesses to open their doors to MPs on 24th October.
Friday is the perfect day to invite your local policy makers through the door. Not only is it often the busiest day in salons, meaning you can show them the breadth of your work, but it is also their constituency day, so they’ll be visiting the local area too.
It is simple to invite your MP this British Beauty Week. All you have to do is:
- ‘Find your MP’ using the Parliament website – Search.
- Write an invitation to your MP to visit your business, using this template.
- Follow up with your MP in October to confirm their visit on 24th October.
- Welcome your MP on 24th October and share on socials, tagging @britishbeautycouncil and @britishbeautyweek. We have included guidance for this in the toolkit.
- Follow up with your MP in November to ensure your asks and concerns remain fresh in their mind.
We have created an easy to use toolkit outlining key dates and guidance for correspondence, social media posts, designs for mirror decals and more. Download the toolkit today.
On 29th September, the British Beauty Council will be hosting a digital workshop with iiaa and Professional Beauty designed to take you through all of the steps you need to take to invite your MP this British Beauty Week. You will also hear from a salon owner who has directly benefitted from opening her doors to a local MP, helping to bring the initiative to life.
You can sign up for the webinar here.