5–11 SEPTEMBER 2022


Applications for British Beauty Week – The Power of Beauty events are now open.

Apply now to include an event on the official British Beauty Week Events Schedule. Once you have completed the application form, send it to for consideration.

Applications close 15 August 2022.


  • This application is for physical and digital event listings, daytime and evening.
  • Event listings will be dependent on working with the overall schedule.
  • Events (both physical and digital) should be in support of the hair, beauty, retail, cosmetics and personal care industry and withing the theme of ‘The Power of Beauty’.
  • Applicants must have:
    • a minimum of six stockists, including UK and international (not including own store/e-commerce), OR
    • sell solely direct to consumer (this can include exclusive pop-ups/launches, evidence of substantial sales required).
  • Applicants should have been in business for at least a year.
  • Your event can take whatever format you wish and it is your responsibility to organise your own venue, production and guest list.
  • All applications will be internally reviewed on a case-by-case basis by an industry panel.
  • Subject to approval and marketing deadlines, you will receive the following benefits:
    • Inclusion in the official British Beauty Week events schedule online
    • The option to include an RSVP email address on the schedule listing
    • Usage of the British Beauty Week logo for your individual invitation only, subject to BBCo approval
  • Improper or unapproved use of the logos will result in your event being removed from the events schedule.
  • For the avoidance of doubt, all logo usage must be signed off in advance. Please allow five working days for approval.
  • Please note that all event listing requests are subject to internal review before publishing.