V-METICS: Elevating Digital Beauty – Hands-On with the Future of Digital Make-Up  

V-METICS is a groundbreaking virtual cosmetics tool developed by beauty icon and tech innovator Dr. Alex Box together with Leading fashion technologist  Philip Delamore, in collaboration with key creatives and scientists . A recipient of Innovate UK’s Creative Catalyst award, V-METICS brings real-world make-up artistry into the digital space supported by EPic Games’ Unreal Engine. Users can apply and experiment with cosmetics on 3D avatars in real time, with hyper-realistic simulation of cosmetics texture, light, and movement.

V-METICS empowers creators, brands, and educators by offering tools for experimentation, training, and community engagement. It sets new standards in appearance capture and rendering, with transferable assets that support film, gaming, and fashion. By enabling digital-only product releases, it supports sustainable R&D and opens new economic pathways.

Described as “intuitive, highly creative, and industry defining,” V-METICS bridges the physical and digital worlds redefining how beauty is created, shared, and monetized across platforms and industries.

Join V-METICS at the Industry Hub to witness this revolutionary tool in action and discover how technology and imagination can merge to shape the future of beauty.

Location: Industry Hub, British Beauty Week
Date: Wednesday 22nd October 2025
Tickets to the Industry Hub Required – access here.