Join renowned hair expert Michael Douglas as he launches The Knowing, his AI for hair tool, exclusively at the Industry Hub for British Beauty Week. Harnessing his 35 years in the hair industry, The Knowing is packed with Michael’s insights, expertise, and guidance on all hair-related topics, ensuring that no question goes unanswered.
Tailored for consumers, this tool provides direct access to a wealth of hair knowledge, positioning The Knowing as everyone’s go-to resource for hair advice. The Knowing is more than artificial intelligence, it embodies emotional intelligence, reflecting Michael’s empathy and understanding that “Hair is everything.” With features like audio, video, and WhatsApp support, The Knowing is with you on every hair decision or dilemma, giving you the confidence and practical advice to have great looking hair everyday.
Location: Industry Hub, British Beauty Week
Date: Wednesday 22nd October 2025
Tickets to the Industry Hub Required – access here.