WGSN, Coloro and British Beauty Week are proud to partner to launch the Key Colours for Beauty for A/W 26/27.
First up, Cocoa Powder. Typically reserved as a more mature hue, this dimensional tone is ideal for creating smokey eyes. It will be a great age-agnostic story as it feels sophisticated enough to appeal to older generations, but can also be used as a new black for indie sleaze/grunge 2010s beauty looks in smudged matte applications, appealing to younger generations. It is sensual and dimensional, with just the right hint of contemporary edge.
Wax Paper is also a key hue for beauty, especially when exploring textured elements. It opens doors for unique approaches to packaging transparency, wet sheet masks, matte eyeshadow and unusual sheer nails. It’s a tone that feels equally subversive and familiar. It can be seen as a tepid yet soothing commercial colour, but it can also feel alien, fungal (mushrooms are increasingly important ingredients for beauty) and directional. Swampier tones are also becoming popular, with this yellowish hue being a great complement.
Download the Key Colours here.
About us
WGSN Beauty’s trend forecasting helps you make informed and successful decisions about future products, with unrivalled consumer and lifestyle forecasts and innovative product design directions.
Coloro
Coloro is an innovative colour system and partner for the design industry, supporting brands, retailers and their supply chains to improve creation, communication and execution of colour.